![]() ![]() However, very soon it became a fundamental business tool so that a large number of small, medium and large companies and enterprises could communicate instantly and easily with their users. In its beginnings, the main objective of WhatsApp Business was to eliminate SPAM from the messaging traffic that today circulates among Internet users. This enormous capacity for interaction was precisely one of the factors that motivated the launch of WhatsApp Business in 2017, a “sister” version of the original app, but intended for the exclusive use of companies. ![]() In fact, it is estimated that more than 2 billion people interact daily through this tool, which has been owned by Facebook since 2014. Whatsapp Business offers immediacy, agility and efficiency for daily communication between organizations and their target audiences, becoming a fundamental tool to optimize the customer experience.ĭespite the recent controversies caused by the possible misuse of its users’ information, WhatsApp is, without a doubt, one of the most popular messaging applications in the world. ![]()
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